Who's utilizing visual search? Who's merging with who? Let’s get down to what happened in commerce and tech news in the last week. This post is curated to help tune-out some of that noise and turn it into information that matters.
WHAT'S GOING ON IN COMMERCE THIS WEEK?
Visual Search Comes to Forever 21
This isn't a new tool, especially for the fashion industry. H&M released their version visual search just last week. However, the AI-powered technology is being utilized now after their discovery feature showed an increase in average purchase value. Besides just being able to search for relevant items, the visual search also allows users to scan price tags to find sizes and colours of that item.
Serta Merges with Tuft and Needle
After realizing that their market share for brick and mortar wasn't going up, they decided to try and play in the ecommerce world of mattresses instead. This comes with big players that are exclusively online like Casper and Purple, as well as the traditional ones like Sealy. They expect it to bring more than just an online presence though.
What Ecommerce Business Is Walmart In Now? Ebooks.
There is now a new site where people can buy ebooks and audiobooks: Walmart eBooks. Not only can you purchase these, but you buy a subscription too with a cheaper price than Amazon. They're doing this partnered with Rakuten, allowing them to sell Kobo online and in stores.
WHAT'S HAPPENING AT SMITH THIS WEEK
SMITH'S GUIDE TO: COMMERCE FOR MANUFACTURERS
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