Where do teens go to shop online? Where's IKEA's first small-format store? This post is curated to help tune-out some of the noise and tune into information that matters.
WHAT'S GOING ON IN COMMERCE THIS WEEK?
Ikea's doing small-format stores?
For good reason, IKEA never had a store in New York City. Why would they when their normal stores are usually warehouse sized? That's just not a good fit, especially in Manhattan. However, staying true to their form and to the Manhattan lifestyle, they've created a store that's not only small in size, but also practical and makes use of the space they have. It's the perfect fit for those small apartments where organization is key, but you still want it to look nice. It's not about changing what products they have, but showing how versatile they are, no matter your living situation.
For Amazon, Cashierless doesn't mean Cashless
Amazon seems to be thinking ahead as states are slowly thinking and implementing legislation to ban cashless stores that are discriminatory to those who only use cash. Because of their current setup, it would make sense that they'd want to fix that before the time came and they had to rush to implement the change anyway. Their difficulty comes in the whole point of their store: no line ups. Whether it's self-checkout or a cashier, it could definitely change the flow of their store, but only time will tell what their plan is.
Teens and Ecommerce: What and where?
Piper Jaffrey conducted a recent study on American teens to find out their spending habits. Turns out that the average teen spends $2,600 on food and clothes annually. One of the top retailers, among all the brick and mortar stores is Amazon, which also happens to be their favourite website to shop on. Most are also shopping through their phones. It makes perfect sense then for Instagram to be the best place to market to Gen Z. That will probably only grow once the checkout system on the social media platform becomes more widely spread and used.
WHAT'S HAPPENING AT SMITH THIS WEEK
Welcome to the Imagination Age
While brands struggle with digital transformation, and consultancies focus on data-driven experience design, much of the conversation around the power of human imagination, and its role in creating the change we seek, often goes undiscussed. Where is all of this transformation taking us? Read more here
Integrating AEM with your commerce platform using ACT
Depending on the implementation approach, the most common issues for marketing teams revolve around managing activity in multiple systems, duplication of data, preview ability, authoring, and product synchronization. ACT solves for these issues by bringing everything into AEM for the marketer without commerce data syndication. Lean more here
If you’d like to discuss these topics further, SMITH can help.
Whether you’re exploring an evolution in your approach to selling by moving to pure ecommerce or a hybrid approach, looking for an edge in operations optimization with augmented reality, or ready to deploy intelligent replenishment for your customers, we can help.