What did Nike just launch? Who's the top online grocer? This post is curated to help tune-out some of the noise and tune into information that matters.
WHAT'S GOING ON IN COMMERCE THIS WEEK?
Nike Launches First Subscription Service
While there are many subscription services out there for people to subscribe to, Nike has decided to try something a bit niche for their first venture. This service is called "Nike's Adventure Club", marketing to kids to give them new shoes at regular intervals for when their feet grow out of their current shoes. It's a great way for parents not to have to worry every time their children's toes press against the front of the shoe. While it offers a lot of customization, the part of the program that they hopes appeals to parents is how they can send shoes back once their kid grows out of them to either donate or to recycle them properly.
Read more on Fast Company
Walmart's dominating the online grocery market
In new research, Walmart is shown to have 62% more customers than it's leading competitor in the United States. Of course, with Walmart already having a large consumer base, this statistic isn't extremely surprising. It's the fact that Walmart has been going strong with getting their online grocery game to be stronger than anyone else. This research shows that that's working. Most competitors offer delivery only while a select few (including Walmart) offer pick-up and delivery.
Read more on TechCrunch
Consumers are worried about Amazon's Powers
CNBC conducted a survey this year to American consumers and the difference between the answers from 2019 and 2018 about Amazon are pretty interesting. Only 20% of those surveyed bought something on Prime Day compared to 44% last year and the amount of people who feel like Amazon is bad for small businesses rose 12% in the last year (47% to 59%). This isn't that surprising considering all the issues Amazon has had lately and the negative press it has gotten, but will it really affect them in the long run?
Read more on CNBC
WHAT'S HAPPENING AT SMITH THIS WEEK
Bigger Hearts. Better Outcomes.
Our world is changing at a faster pace every day. See how we get up every morning to help you navigate this change and position for growth. Watch here
How X-Data will drive the Experience Economy
If you watched #BeLikeRuby, you’ll know that we’re passionate about the heart it takes to win in the experience economy. But how do you quantify “heart”? Read more here
If you’d like to discuss these topics further, SMITH can help.
Whether you need to simplify complex sales, are looking to bring conversation to your customer experience, or ready to deploy intelligent replenishment for your customers, let's have a coffee.