Where are the Amazon Scouts going next? Who did Nike acquire? This post is curated to help tune-out some of the noise and tune into information that matters.
WHAT'S GOING ON IN COMMERCE THIS WEEK?
The Inside's Made-To-Order furniture Now includes sofas
This online shop that focuses on allowing the customer to create their own customized, unique home already had many different furniture to choose from. Adding sofas allows their customers to add that large living room piece that not many other people will have. This type of store is meant for those who like to showcase their individuality and expect personalization on a whole other level. And it works. Their motto "beyond the beige" really does strike home with many consumers.
Read more on TechCrunch
Amazon's New Program lets them control Prices
Not long after ending their price practice that had more than just critics outraged over the unfair advantage that Amazon was trying to create, the company is trying something else out. They've started a new program that's being tested where third-party sellers can opt-in to letting Amazon take control of their pricing. From there, they always get the minimum amount of money set for each item no matter the discount. A different way to go about the practice without sellers having to worry about what they price their products as on different marketplaces.
Read more on CNBC
Nike Acquires celect
Personalization is definitely a theme that carried on into 2019. Nike, while a big brand indeed, wanted to dig deeper into that trend. That's what brought them to acquire the AI start up, Celect. With this ecommerce AI tool developer, Nike's online shopping experience should be better with more advanced machine learning. It's all part of their "Consumer Direct Offense strategy”.
Read more on Oberserver
Autonomous Delivery Robots now in California
Well, specifically in Irvine. However, this is the next step into testing the system before it becomes a normalized part of every day life in the United States. It will only be going to select customers at first, getting used to a different type of weather than before. With Scouts being tested in different areas of the nation and constantly being innovated to work better in neighbourhoods and through normal and unique circumstances with being outside, it may still be awhile before they're released officially. But they do have competition in the market that are also trying to be the leaders in autonomous delivery bots.
Read more on VentureBeat
WHAT'S HAPPENING AT SMITH THIS WEEK
Bigger Hearts. Better Outcomes.
Our world is changing at a faster pace every day. See how we get up every morning to help you navigate this change and position for growth. Watch here
How X-Data will drive the Experience Economy
If you watched #BeLikeRuby, you’ll know that we’re passionate about the heart it takes to win in the experience economy. But how do you quantify “heart”? Read more here
If you’d like to discuss these topics further, SMITH can help.
Whether you need to simplify complex sales, are looking to bring conversation to your customer experience, or ready to deploy intelligent replenishment for your customers, let's have a coffee.