News that caught our eye this month
Smartphone Shopping Gobbles Up More of the Thanksgiving Pie
The 2019 holiday shopping season is ringing up big records, with mobile shopping scoring some particularly impressive wins.
Black Friday 2019 was the biggest on record, with Americans spending a whopping $7.4 billion online. Waiting until after Thanksgiving dinner seems to be less important for shoppers, with $4.2 billion spent on Thanksgiving Day. A quarter of the $11.6 billion in purchases made over those two days were made using smartphones. Shopping on phones seems to have appealed to turkey-stuffed shoppers not wanting to leave the house on Thanksgiving Day, when 45% of sales were scored through mobile.
Another trend of note this season is the increasing popularity of purchasing a product online and picking it up at the store. These transactions grew by 43.2% this year, representing a huge wine for retailers who have been able to connect their offline and online operations.
After the digital dust of Cyber Monday had settled, the grand tally of the total spent over the Thanksgiving shopping weekend was $69 billion with almost 190 million shoppers.
Read more on CNN
There’s still time to amp up your mobile efforts for an off-the-charts Boxing Day. SMITH can help.
Jinx Joins Pet Wellness E-Commerce Competition
Three former Casper executives are making a direct-to-consumer play to better serve millennial and Gen Z dog owners. Jinx, which will launch in January 2020, will take a single-brand approach to selling dog kibble and treats with plans to add technology-enabled pantry devices in the future. Direct-to-consumer marketing offers buyers ease, convenience, transparency, controlled costs and an authentic, seamless shopping experience, and has the potential be a major disrupter to the pet care market.
Read more on Digiday
Could your brand stand on its own if a direct-to-consumer player made a move in your market? Chat with one of our SMITH commerce experts to assess the risk.
PayPal Adds Honey to Sweeten Its Offering
PayPal’s agreement to acquire Honey for $4 billion has the e-commerce industry buzzing. Marking its largest acquisition ever, the deal is being viewed as a win-win that should help improve Honey’s performance and expand PayPal’s services. PayPal’s 275 million active consumer accounts will now be able to try Honey too, which could inspire surges in Honey’s volume. Honey’s product discovery tools could help PayPal attract consumers earlier in the purchase funnel and secure more sales.
Read more on Business Insider
Have you tapped into the full power of online price-tracking, discount and rewards programs? A SMITH expert can help you examine your options.
Growing Wish Lists of B2B Buyers Have Sellers Feeling the Heat
700 B2B commerce decision makers have spoken and they’re largely singing the same song. The overwhelming message from a survey conducted by Episerver seems to be that meeting the expectations of digital B2B buyers is tough and getting tougher.
Eighty-four per cent of respondents view increasing digital expectations from customers and partners as the top external threat to their business. Almost three quarters of respondents (72%) believe that much of their revenue will come from ecommerce sites they own and operate by 2025. Today’s buyers have a “do-it-yourself" mentality that calls for feature-rich, agile sites that offer pricing, self-service functionality, easy scheduling with salespeople and one-click reordering.
Read more on Digital Commerce 360
Wondering if you’re doing what it takes to keep your B2B buyers happy? This SMITH blog post can help you assess your efforts.
Let’s Gets Physical: Amazon Staffs Up For First Grocery Store
Amazon is making a play for a bigger chunk of the grocery market with the 2020 opening of its first grocery store. While news is limited, job postings are being advertised for its first store location in Woodland Hills, California. Unlike Amazon’s Go convenience stores, which are cashierless, the store will offer a conventional checkout line. Amazon’s strategy to expand its physical footprint is wise given that, according to research firm Brick Meets Click, online grocery shoppers prefer in-store pickup options to home delivery by nearly a 2-to-1 margin. With other stores reportedly on tap for Chicago and Philadelphia, this is sure to drive further disruption in the industry. Read more about our thoughts at SMITH on Digital Transformation in the Grocery Aisle.
Read More on Fortune