What's happening with vacant retail lots? What's the latest AR app? This post is curated to help tune-out some of that noise and turn it into information that matters.
WHAT'S GOING ON IN COMMERCE THIS WEEK?
Vacant Retail locations turned ecommerce fulfillment
After Target left Canada, there were so many large locations that the company just left empty. Sure, Walmart took over a few, but then Sears also left so there were more empty spots. But it looks like, at least for the U.S., that won't be as big of an issue anymore. Ecommerce companies are beginning to look at these overly large locations left behind by retailers, like Toys R Us, and fitting them into fulfillment locations for their company. Of course, there's a lot of logistical issues, but is this even a viable option that customers would want?
New AR App lets you try on shoes before you buy
Wannaby is a company that's constantly upping their AR game and with this app, it's no different. There has been others like this, but not as intuitive. Being able to 'try' on shoes hasn't been as dynamic, trackable, or as instant as it seems to be with their new app: Wanna Kicks. It also isn't brand specific so you can try on different shoes without having to download more than one app.
Repackaging for Ecommerce is becoming a thing
Remember when we talked about the new Tide box for ecommerce? Well, turns out that isn't an isolated incident anymore. Many companies are looking at this option for a multitude of reasons. And why wouldn't they? It helps keep shipping low for them and the consumer, and it just makes sense. The way consumers see products is changing and that became obvious to P&G, and now PepsiCo and 3M. Even Amazon is getting in on it with offering credits for people who adopt this kind of packaging before August.
WHAT'S HAPPENING AT SMITH THIS WEEK
ANSWERING THE HARD QUESTIONS IN CX
Brands, both in B2B and B2C, are under increasing pressure from all sides to provide a customer experience that meets the expectations of their buyers. It’s our job to help you get there, and it starts with a deep understanding of the customer. Read it here
THE MOVE TO MARKETPLACE: WHERE MANUFACTURING IS HEADED
Expectations of B2B organizations’ customers is ever changing, and always increasing. Meanwhile, manufacturers are looking at ways to gain customer data and increase overall direct engagement through improved customer experience and deeper relationships with their buyers. Read it here
If you’d like to discuss these topics further, SMITH can help.
Whether you’re exploring an evolution in your approach to selling by moving to pure ecommerce or a hybrid approach, looking for an edge in operations optimization with augmented reality, or ready to deploy intelligent replenishment for your customers, we can help.