What's coming to Instagram? How well is Walmart doing in ecommerce so far? This post is curated to help tune-out some of that noise and turn it into information that matters.
WHAT'S GOING ON IN COMMERCE THIS WEEK?
Fundraising Stickers Coming to Instagram
According to TechCrunch, you will soon be able to donate and fundraise through Instagram stories and in your timeline. Similar to the way Facebook has the donate button, new code shows that a similar feature will be coming to Instagram. This follows the current goal of what Instagram wants to focus on this year: Commerce. The issue? Keeping credit cards on file.
Walmart's Ecommerce Endeavours are working
So maybe they cut ties with Deliv last year. That doesn't seem to be stopping Walmart at all in the ecommerce world, especially when it comes to grocery. While they still have a lot to learn, they've been able to compete with Amazon in a number of areas which has helped create a 43% growth YoY for them in ecommerce in the U.S.
Deep Dive into Holiday 2018 Numbers
You probably thought that the holidays were behind you. It's the end of February. We're getting into Easter territory now. But if there's one thing you should never look passed when it comes to ecommerce, it's the holiday season. eMarketer provides a great run down on some of the critical facts that we should be looking at. This includes how Adobe's prediction for ecommerce spend increase was wrong by almost 2%, mobile accounted for 60% of online traffic, but desktop still accounted for 60% of sales.
WHAT'S HAPPENING AT SMITH THIS WEEK
Did you hear about the Billion Dollar Customer Experience Insight?
There are many incredible ways to understand your customer and improve your customer experience, but there’s another way that goes even deeper, and can be worth billions of dollars when done properly. Read more here
The Next Evolution of Omnichannel Experience is Conversational Commerce
Commerce is at a point of inflection. The proliferation of channels and increasing adoption of digital engagement has challenged the traditional customer journey. Experiences are designed for the channel, not the customer, and journeys are still thought of as a linear progression. Read it here
If you’d like to discuss these topics further, SMITH can help.
Whether you’re exploring an evolution in your approach to selling by moving to pure ecommerce or a hybrid approach, looking for an edge in operations optimization with augmented reality, or ready to deploy intelligent replenishment for your customers, we can help.