Who's using beauty filters? What's happening in the delivery app space? This post is curated to help tune-out some of the noise and tune into information that matters.
WHAT'S GOING ON IN COMMERCE THIS WEEK?
Beauty Filters in Face-scan payments
Taking our selfies with AR filters on constantly distorts our perception of ourselves. Whether it's for better or worse, one company in China, Alipay, has decided to do something about complaints from people that face-scanning makes the customers look 'ugly'. This isn't coming from nowhere. This is a feature that customers really want in China.
Read more on Quartz
The internet tricked adidas' ai campaign
Adidas was in hot water this week after a marketing campaign went wrong on social media. In the U.K., their account started a new social campaign that had people hashtagging #DareToCreate that prompted an AI to create jersey photos with their Twitter handle. Of course that just meant that people knew how to mess with it. It didn't take long (as learned from the past) for the Internet to start trolling and making it say some pretty terrible things. While this was supposed to be a fun campaign, we still have a ways to go when it comes to making sure it stays fun.
Read more on CNBC
Uber Eats is now dine-in too?
Uber is constantly trying to find ways to get people to use it more often. The convenience model doesn't stop at offering delivery to places you never thought would deliver to you. They're now offering pick-up and dine-in options. Of course, this is only in select cities in the United States for now, but it's still a big difference from just getting food brought to you. For those fancier nights where you want to go out, being able to reserve, pre-order your food, tip, and more, on the app creates a level of convenience. It's the new way to be able to eat out without having to wait forever to get your order taken.
Read more on TechCrunch
GRubhub's buying up domains?
It's more important now than ever to have an online presence and that's especially true for restaurants. Prices, location, menu items, specials... Most people don't want to buy food from a place if they don't have any information, but what happens when you can't even make your own website because Grubhub bought your domain? Whether this was meant to help the restaurant in the beginning or not, it's not a good look on a company that's trying to be the one-stop shop for restaurant delivery services.
Read more on PYMNTS
WHAT'S HAPPENING AT SMITH THIS WEEK
Bigger Hearts. Better Outcomes.
Our world is changing at a faster pace every day. See how we get up every morning to help you navigate this change and position for growth. Watch here
How X-Data will drive the Experience Economy
If you watched #BeLikeRuby, you’ll know that we’re passionate about the heart it takes to win in the experience economy. But how do you quantify “heart”? Read more here
If you’d like to discuss these topics further, SMITH can help.
Whether you need to simplify complex sales, are looking to bring conversation to your customer experience, or ready to deploy intelligent replenishment for your customers, let's have a coffee.