What's releasing nationwide? What's happening to Google Express? This post is curated to help tune-out some of the noise and tune into information that matters.
WHAT'S GOING ON IN COMMERCE THIS WEEK?
Walmart's 'unlimited' grocery delivery service is expanding
This had begun in a few cities in early 2019 to test it out. The service allows people to pay $12/month or $98/year to cover the delivery fees whenever they buy grocery items online. However, this isn't for all items and is only a selection of what they carry, though they wouldn't be rolling it out nationwide if it didn't do well.
Read more on CNBC
Target's Loyalty Program is going nationwide in october
More things are being rolled out from other retailers as well. While Target already had a loyalty program, they made it better and more personalized with deals, early access to sales, and more. After having tested it out, they now plan to release it to all of the U.S. in October. Those who are enrolled to the old program will automatically be enrolled in the new one. This is a new way that they hope to use the buyer data they get from the app for their customers.
Read more on CNN
More money for Syte's Visual Search Engine
With visual search more important than ever for ecommerce, it makes sense that Syte was able to get money for its technology. The difference between Syte and its competitors? It engages shoppers in the process of the search by snapping photos of items they like in order to be used on the retailer to find comparibles. They already use this technology with a few brands like Argos and Kohl's. With the money raised, they're making their product better while also looking at physical commerce and app-based tools.
Read more on TechCrunch
So Long Google Express
Well, it isn't going away completely. Instead, it's going to be combined with Google Shopping, the service that they've been creating and utilizing for awhile now. Trying to take Amazon was something Google had hoped to accomplish with Express, but because of the mere logistics of what Google was, it didn't work. Now though, because of Google Shopping, they're able to integrate the old platform, redesign it, and make it better for the retailers and advertisers.
Read more on PYMNTS
WHAT'S HAPPENING AT SMITH THIS WEEK
Delivering Customers Moments of Joy
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3 Trends Driving Loyalty Programs in 2019
A business needs customers. This fact sounds almost too simplistic to merit mention. Yet, you would be surprised by just how many businesses overlook or diminish the needs of their customers. Read more here
If you’d like to discuss these topics further, SMITH can help.
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