As expected SMITH's 2018 was bigger and better than 2017. New employees, new ventures, with a singular focus: make buying and selling awesome. Now that we're in 2019, let's take a look back at our most popular posts from last year.




1. Augmented Manufacturing: The Big Six HoloLens Use Cases for Manufacturers
With the release of ARCore and ARKit putting more augmented reality content in consumers hands, the media buzz around augmented reality is continuing to increase. On the whole, the AR/VR market is expected to be worth approximately $4.7 billion by 2025, but the large numbers frequently thrown out by analysts don’t mean anything without understanding the direct value of use cases for any particular industry. In other words, what’s in it for you?

2. We Are All Shackled to Legacy Mountain
“If CIOs are shackled to ‘Legacy Mountain,’ how on earth can they lead digital transformation efforts?” Time to move the digital transformation focus off the CIO and on to the CEO and Board.

3. Introducing SMITH’s Guide to: Commerce for Manufacturers
Most manufacturers lack an ecommerce site, choosing instead to focus on innovation at the traditional core by improving operations with the tools of Industry 4.0.

4. The Uberization of B2B: Disrupting Markets Through Outcomes On-Demand
You’d be hard pressed to find someone who wouldn’t want their business to become the next “Uber for” their business category, and investors are lining up to fund all sorts of experiments around firms that similarly innovate in the orchestration of value.

5. SMITH’s Demo Space: Now with Emotion-Sensing Holograms
SMITH recently debuted its newly redesigned Gatineau office. The open house event was attended by clients, partners, and dozens of excited “SMITHies” anxious to show off their new home. At the event, we put our innovative spirits on display and invited everyone to experience one of our many Future Commerce scenarios. With our clients representing a range of industries, we decided to dive into consumer experience most of us can relate to – taking your car in to get serviced.

6. Unpacking Commerce with Adobe
Adobe recently announced their new Commerce Integration Framework (CIF), designed to deliver experience driven commerce solutions.Implementing a commerce experience with the Adobe Marketing Cloud is a powerful way to enable marketers to influence customers and drive engagement. However, integrating commerce with Adobe Experience Manager (AEM) does not always give the marketing team the best of both platforms. 

7. The Keys to Higher Margins in the Increasingly Competitive Travel Industry
In 2017, the travel industry realized a 1-5% growth across all segments. Online bookings increased 5% from 2016. Though the industry seems particularly rosy, margins are getting tighter and tighter as companies fight for customers. 

8. The Inner Workings of Future Commerce at B2B Next
From the great speakers to the collaborative workshops, SMITH had an incredible experience at the B2B Next conference. We demonstrated how to leverage emerging digital technologies like AI, augmented reality, and virtual reality to tackle some of the age of old problems facing B2B industries.

9. Does It Matter How You Define Loyalty?
If a company can’t truly define loyalty, how do they drive customers towards becoming more loyal? And what purpose does that new loyalty program serve?

In 2019, expect to see more content from us like more POVs, webinars, and much more. We hope that you'll join us for this new year at SMITH!



Tags: B2b, ecommerce, Experience Design, future commerce, Technology, Top Nine, Posts, Articles, Strategy and Intelligence, manufacturers, CX, Legacy Mountain