The research is in and if you want customers to leave your website as quickly as possible, a site-specific login or registration screen is likely your best bet. According to market research firm, Janrain, over 90% of users tend to leave websites that require specific logins.
Fortunately, there’s a better solution than just saying so long to those customers and all those potential sales. SMITH’s SAP Customer Data Cloud Solution allows visitors to your site to easily login using id’s and passwords from their favorite social sites, including Facebook, Twitter, LinkedIn, Google and more.
Social login doesn’t just streamline access and help keep users on your site, it supports other important benefits for your business, including:
Improved Quality of Data
If you’ve ever created a profile for a website using fake details, you’re not alone. In a poll conducted by Blue Research, 88% of users admitted to providing incomplete or incorrect information on online registration forms. Those missing or false details prevent you from having a complete picture of the customers you’re serving. Leveraging social login details from providers like Facebook, LinkedIn, and Google means the data you’ll receive about your customers has been collected using authentication safeguards that contribute to better quality data.
Increased Social Media Engagement
Who doesn’t love free marketing? If you want your customers to share the love about your product or service on social media channels, you’ve got to make it easy for them. Social login can reduce the number of clicks it takes to like, tweet and share. Keep in mind that this can work both ways. To ensure you're on top of any negative social posts, having a responsive social media team who is trained on addressing customer concerns in the social space is key.
Easier Interaction for Loyalty and Rewards Initiatives
According to a Piviot study, 82% of social consumers expect to be offered deals and promotions when using their social networks and 70% are looking for loyalty of rewards based on their level of engagement. Social login allows you to harness a channel that is ripe for deals and customer promotions.
Social login is just one of the advantages of SMITH’s Customer Data Cloud solution. If you’re interested in learning more, we’d love to share the latest details and real-world case studies with you and your team. Connect with us today to schedule a phone call or in-person demonstration.