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A business needs customers. This fact sounds almost too simplistic to merit mention. Yet, you would be surprised by just how many businesses overlook or diminish the needs of their customers.

In order to transform a buyer into a loyal customer, you must first realize that satisfying customers with good service is not enough.

Simply meeting customer expectations does not generate loyalty. Only surpassing them will guarantee emotional investment and continuous engagement on the part of your customers.


THREE WAYS TO CULTIVATE CUSTOMER LOYALTY FOR SUCCESS IN 2019

PEOPLE

You need the right people in your organization. People, not products, guarantee customer validation and appreciation.

PROCESSES

The ultimate process is the customer journey. Traditional businesses develop their processes from the inside out, and this model can create static in the customer experience. Building processes from the outside in, on the other hand, eliminates the potential for friction between you and your customers.

PLATFORMS

Customers can connect seamlessly and engage across all channels with an omnichannel experience.

Keeping these 3 P’s in mind will help you transform buyers into loyal customers whose engaged relationship with your company will help to drive your bottom line.

Learn more with SMITH’s guide to Delivering Customers Moments Of Joy.

Tags: Strategy and Intelligence, CX, customer experience, loyalty, trends