Just because we've moved past the (1st, 2nd, 3rd) industrial revolution doesn't mean manufacturing isn't just as important, especially when it comes to making sure that products and services are understood with a new generation of people.
So why then are manufacturers slower than they should be in transforming and embracing ecommerce?
In the last 15 years, technology has changed the way we lived more than the last 100 years combined. It’s fast, it’s new, it’s realizing that the industry isn’t creating the change anymore; they’re playing catch up.
You can go ahead and blame millennials for wanting everything to be done quicker, easier, and without having to talk to people. Sure, I’ve been frustrated when trying to complete a task that should be easy except that in that specific space, there was no on-site quotes without having to talk to someone at least three times, get your budget in front of them and tell them your life story. And then they still take a week to get back to you with MAYBE a price that will fit your budget. It just doesn’t work anymore.
There’s a reason why this stat is getting so much attention: 60% of manufacturers still lack a robust enough digital presence for customer self-service to ensure they are catering to obvious B2B customer preferences. While it’s true, it’s also a cautionary tale. It’s telling you that you still have time. You don’t have to wait for a knight in shining armour. You can rescue yourself from the top of legacy mountain and create the future for your company.
It's not like we're expecting manufacturers to go completely nuts and start buying Hololens for all their employees. Start small. Start simple. Start where your customers already are.
Okay, still need a bit more convincing?
It’s why we made this awesome guide for manufacturers who want to learn more about commerce.
SMITH’s Guide to Commerce for Manufacturers explores key trends, best practices, and better outcomes for manufacturers who face increasing buyer demand for better digital services, and disruption across complex distribution channels. Four key areas of action are highlighted: Customers, Operations, Employees and Sales Channels.