Brands, both in B2B and B2C, are under increasing pressure from all sides to provide a customer experience that meets the expectations of their buyers. It’s our job to help you get there, and it starts with a deep understanding of the customer.
In any exploration of CX, our core questions are the same:
- What is their end goal? What problem are they trying to solve?
- What are the key characteristics that could frame your customer? Behaviors and motivations?
- Who are their customers and influencers? How does that impact their decision-making?
- What is your unique value proposition? Why would this customer come to your business to solve their problem versus others?
Our Forge workshop is just one of the ways we help uncover the critical answers on the way to developing a better customer experience for your brand.
Starting with customer data and a comprehensive overview of a CX stack, our Strategy Team works with our clients through a two-day process that creates a roadmap for digital transformation with the customer at the center.
Every brand is unique, and we begin by understanding a brand’s current capabilities through stakeholder interviews, a survey, a review of assets, analytics research and data exploration. Additionally, we dive into insights around the current customer base and market landscape to find opportunities in the gaps for improving revenue, as well as the customer experience more holistically.
Learn more about how we solve the hard challenges by downloading CX: It Starts with Them here.