Wicked Smarts

We'd like to wish you Happy Holidays from us at SMITH! We won't be posting next Friday, but today, you're still going to get some cool news in ecommerce from this week. Are you ready for something awesome?

Mia’s like you, a marketer under pressure to meet the demands of omnichannel customers. She knows her products, trends and competitors, but is overwhelmed with the volume and variety of data that she needs to analyze. She spends too much time trying to derive the insights needed to make critical...

Your organization is always super busy, isn't it? You have an important job within the process of getting a product to a customer. Maybe it's worth taking a moment to look at some facts that you may not have even realized were a thing. People always talk about B2C, but it's time to give you some...

Who's creating an autonomous delivery robot? What's now part of the AmazonBasics line? This post is curated to help tune-out some of that noise and turn it into information that matters. Image: Postmates

Who's opening new stores in airports? Who just bought Art.com? This post is curated to help tune-out some of that noise and turn it into information that matters.

Every client I speak with says they want to drive customer loyalty, but very few can actually tell me who their loyal customer is.  They will respond to my question by painting this picture of a persona their marketing or brand strategy team dreamed up.  Somewhere in their explanation, they will...