Wicked Smarts

Who's opening new stores in airports? Who just bought Art.com? This post is curated to help tune-out some of that noise and turn it into information that matters.

Every client I speak with says they want to drive customer loyalty, but very few can actually tell me who their loyal customer is.  They will respond to my question by painting this picture of a persona their marketing or brand strategy team dreamed up.  Somewhere in their explanation, they will...