Recent Articles

Answering the Hard Questions in CX

Brands, both in B2B and B2C, are under increasing pressure from all sides to provide a customer experience that meets the expectations of their buyers. It’s our job to help you get there, and it starts with a deep understanding of the customer.

Condensed Commerce - January 25, 2019

Is Starbucks Delivers coming to your city? Who's implementing AI to their shopping experience? This post is curated to help tune-out some of that noise and turn it into information that matters.

The Move to Marketplace: Where Manufacturing is Headed

Expectations of B2B organizations’ customers is ever changing, and always increasing. Meanwhile, manufacturers are looking at ways to gain customer data and increase overall direct engagement through improved customer experience and deeper relationships with their buyers.

Are gaps in customer centric marketing costing you money?

“For 75% of B2B organizations and 40% of B2C organizations, customer experience management is still an immature capability with a fragmented, uncoordinated approach and no clear leader,” notes Gartner. This fact isn’t lost on corporate leaders, however, as 90 percent of B2B executives agree that...

Condensed Commerce - January 18, 2019

We hope you enjoyed the special CES round-up last week! We're back with our weekly Condensed Commerce starting this week. Enjoy some ecommerce news you may have missed!

Providing Value Beyond the Transaction

Whether you’re selling in B2B, B2C, or some combination of both, it’s critical to view your digital customer experience as more than a tool for transactions and remember that in many cases, buying your product online might not solve the problem that drove them to your site.

CES Roundup for Ecommerce Folks

Every year the technology world descends upon Las Vegas for the Consumer Electronics Show, which has become the focal point for technology companies from television manufacturers to automotive companies for announcing their new products.

SMITH's Top Nine Posts of 2018

As expected SMITH's 2018 was bigger and better than 2017. New employees, new ventures, with a singular focus: make buying and selling awesome. Now that we're in 2019, let's take a look back at our most popular posts from last year.

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