Recent Articles

Forever In Time

The power of science and technology has been harnessed by mankind to capture time for eternity. Learn how this is achieved with a small piece of glass.

Top 3 Reasons You Can’t Afford to Ignore Emotional Customer Connection

Forge personal bonds with buyers in your digital ecosystem. Creating emotional connections with your B2B or B2C customers is a valuable investment.

Holistic? In What Context?

When people think of the holistic, many may not think of it in a business context even if it's not a new concept. Is it an important concept concerning CX?

5 Ways CPQ Can Transform Your B2B Organization

Why should you care about CPQ in simplifying complex sales? Let’s start with the top 5 ways it can transform your business.

CPQ: Simplifying The Complex

Digitization, virtualization, and data syndication are all opening up opportunities for your business. Just as customer expectations are transforming, so too are their interactions with your B2B organization.

Welcome to the Imagination Age

While brands struggle with digital transformation, and consultancies focus on data-driven experience design, much of the conversation around the power of human imagination, and its role in creating the change we seek, often goes undiscussed. Where is all of this transformation taking us?

The Need for Interpretability and Transparency: Explainable AI (XAI) for Trusted Actionable Insights

XAI brings transparency to the forefront of business decision making, unlocking the power of artificial intelligence and machine learning and thus delivering actionable insights that unlock the true business value.

Integrating AEM with your commerce platform using ACT

Depending on the implementation approach, the most common issues for marketing teams revolve around managing activity in multiple systems, duplication of data, preview ability, authoring, and product synchronization. ACT solves for these issues by bringing everything into AEM for the marketer...

The Next Evolution of Omnichannel Experience is Conversational Commerce

Commerce is at a point of inflection. The proliferation of channels and increasing adoption of digital engagement has challenged the traditional customer journey. Experiences are designed for the channel, not the customer, and journeys are still thought of as a linear progression.

No More Posts