SMITH’s AI Analytics practice is built to solve these challenges for our clients, helping them develop a solid data foundation and evolve towards a future of artificial intelligence, machine learning and actionable insights.
Recent Articles



The Need for Interpretability and Transparency: Explainable AI (XAI) for Trusted Actionable Insights
XAI brings transparency to the forefront of business decision making, unlocking the power of artificial intelligence and machine learning and thus delivering actionable insights that unlock the true business value.

The most important conversation your customer has with your brand in the coming years might be with a computer. About 27% of customers were unsure whether their last customer service interaction was with a bot or a human, and 40% didn't care who answered their query as long as it was resolved.



Artificial Intelligence provides tools for radically more advanced customer experience management than we have today. The cultural shift towards openness vs privacy, largely driven by social media and desire for convenience, is providing fuel for machine learning to create even better experiences....