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While brands struggle with digital transformation, and consultancies (us included) focus on data-driven experience design, much of the conversation around the power of human imagination, and its role in creating the change we seek, often goes undiscussed. Where is all of this transformation...

This article originally appeared on The-Future-of-Commerce.com “New machine-learning systems will have the ability to explain their rationale, characterize their strengths and weaknesses, and convey an understanding of how they will behave in the future.” – David Gunning, Head of DARPA

Remember when commerce took place as a literal conversation between buyer and seller?

Mia’s like you, a marketer under pressure to meet the demands of omnichannel customers. She knows her products, trends and competitors, but is overwhelmed with the volume and variety of data that she needs to analyze. She spends too much time trying to derive the insights needed to make critical...

Your organization is always super busy, isn't it? You have an important job within the process of getting a product to a customer. Maybe it's worth taking a moment to look at some facts that you may not have even realized were a thing. People always talk about B2C, but it's time to give you some...

We live in a world where customer attention spans are getting shorter and shorter – approximately 40% of users will abandon a site that takes more than 3 seconds to load pages, and about 68% will abandon the shopping cart due to a sub-optimal experience on the site.

Note: This post continues the thinking that went into building an Alexa-powered talking coffee shop and our thinking on conversational commerce as a whole.

This steak is delicious, uhhh… computer. Thanks for listening, sorry about being snippy. - Chuck, our AI User Persona Key Takeaways