Recent Articles

Stop Guessing, Start Leveraging Data Insights: If you’re not data-informed you will repeat the same mistakes

This article originally appeared on   “Facts do not cease to exist because they are ignored.” - Adlous Huxley

Welcome to the Imagination Age

While brands struggle with digital transformation, and consultancies (us included) focus on data-driven experience design, much of the conversation around the power of human imagination, and its role in creating the change we seek, often goes undiscussed. Where is all of this transformation...

The Need for Interpretability and Transparency: Explainable AI (XAI) for Trusted Actionable Insights

This article originally appeared on “New machine-learning systems will have the ability to explain their rationale, characterize their strengths and weaknesses, and convey an understanding of how they will behave in the future.” – David Gunning, Head of DARPA

Conversation Still Exists in Commerce

Remember when commerce took place as a literal conversation between buyer and seller?

See how Mia supercharges her CX with AI

Mia’s like you, a marketer under pressure to meet the demands of omnichannel customers. She knows her products, trends and competitors, but is overwhelmed with the volume and variety of data that she needs to analyze. She spends too much time trying to derive the insights needed to make critical...

Top 8 Truths You Need to Know as a Manufacturer

Your organization is always super busy, isn't it? You have an important job within the process of getting a product to a customer. Maybe it's worth taking a moment to look at some facts that you may not have even realized were a thing. People always talk about B2C, but it's time to give you some...

Future of Commerce: Walmart's Audio Patent and Tomorrow's AI Culture

AI and Contextual Commerce: Better Tools for Guided Selling

We live in a world where customer attention spans are getting shorter and shorter – approximately 40% of users will abandon a site that takes more than 3 seconds to load pages, and about 68% will abandon the shopping cart due to a sub-optimal experience on the site.

Is Your Product Experience C-3PO or R2D2? Design AI Brand Personality

Note: This post continues the thinking that went into building an Alexa-powered talking coffee shop and our thinking on conversational commerce as a whole.

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