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Stop Guessing, Start Leveraging Data Insights: If you’re not data-informed you will repeat the same mistakes

This article originally appeared on   “Facts do not cease to exist because they are ignored.” - Adlous Huxley

Net Promoter Score: Would you Recommend Us?

Fostering customer loyalty is paramount to any successful business. But how do you measure it effectively? There are plenty of tools and methods available on the market. You can choose from the likes of Repurchase Ratio, Upselling Ratio, Customer Loyalty Index (CLI), and more. But what should...

ROI of QA: Decreasing Project Cost and Risk with Deeper QA Participation

Why do we test software/system implementations? Testing is about ensuring quality and risk management. When software or systems are delivered, the QA (Quality Assurance) role determines if the implementation meets the stated requirements and if the quality is delivered to the user community. At...

The Slim and Narrow on Conversion Analytics

What is “Conversion Analytics”? Transactions on your website that are defined as goals are tracked and recorded in analytics as a “Conversion”.

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