This year, there has been a trend in the content that we've created: Customers. Reason being? Well, we consider 2019 to be the year of the customer.
Digitization, virtualization, and data syndication are all opening up opportunities for your business. Just as customer expectations are transforming, so too are their interactions with your B2B organization.
“For 75% of B2B organizations and 40% of B2C organizations, customer experience management is still an immature capability with a fragmented, uncoordinated approach and no clear leader,” notes Gartner. This fact isn’t lost on corporate leaders, however, as 90 percent of B2B executives agree that...
Whether you’re selling in B2B, B2C, or some combination of both, it’s critical to view your digital customer experience as more than a tool for transactions and remember that in many cases, buying your product online might not solve the problem that drove them to your site.
As expected SMITH's 2018 was bigger and better than 2017. New employees, new ventures, with a singular focus: make buying and selling awesome. Now that we're in 2019, let's take a look back at our most popular posts from last year.
From the great speakers to the collaborative workshops, SMITH had an incredible experience at the B2B Next conference. We will share our consolidated learnings and takeaways in a later post, but we wanted to fill you in what you missed at our booth.
Part of a series inspired by SMITH’s Guide to: Commerce for Manufacturers.
In “Your Buyers are Ready for Ecommerce, Are You?” blog post we talked about the changing expectations of today’s B2B buyer. In this blog post, we explore that buyer with the introduction of a new decision maker – the millennial.
As B2B ecommerce continues to change the way brands, manufacturers in particular, transact and maintain their customer relationships, two leaps remain in front of them. The first is re-contextualizing their relationship with their end customer. According to Forrester, about 50% of manufacturers...