Recent Articles

CPQ: Simplifying The Complex

Digitization, virtualization, and data syndication are all opening up opportunities for your business. Just as customer expectations are transforming, so too are their interactions with your B2B organization.

Are gaps in customer centric marketing costing you money?

“For 75% of B2B organizations and 40% of B2C organizations, customer experience management is still an immature capability with a fragmented, uncoordinated approach and no clear leader,” notes Gartner. This fact isn’t lost on corporate leaders, however, as 90 percent of B2B executives agree that...

Providing Value Beyond the Transaction

Whether you’re selling in B2B, B2C, or some combination of both, it’s critical to view your digital customer experience as more than a tool for transactions and remember that in many cases, buying your product online might not solve the problem that drove them to your site.

SMITH's Top Nine Posts of 2018

As expected SMITH's 2018 was bigger and better than 2017. New employees, new ventures, with a singular focus: make buying and selling awesome. Now that we're in 2019, let's take a look back at our most popular posts from last year.

The Inner Workings of Future Commerce at B2B Next

From the great speakers to the collaborative workshops, SMITH had an incredible experience at the B2B Next conference. We will share our consolidated learnings and takeaways in a later post, but we wanted to fill you in what you missed at our booth.

The Uberization of B2B: Disrupting Markets Through Outcomes On-Demand

Part of a series inspired by SMITH’s Guide to: Commerce for Manufacturers.

Millennials are dramatically changing the B2B buying experience – are you ready for them?

In “Your Buyers are Ready for Ecommerce, Are You?” blog post we talked about the changing expectations of today’s B2B buyer. In this blog post, we explore that buyer with the introduction of a new decision maker – the millennial.

The Industrial Internet of Things: Let's Talk IIoT

As B2B ecommerce continues to change the way brands, manufacturers in particular, transact and maintain their customer relationships, two leaps remain in front of them. The first is re-contextualizing their relationship with their end customer. According to Forrester, about 50% of manufacturers...

B2B Ecommerce World Special Issue on Selecting a Digital Partner

B2B Customer expectations in digital continue to increase each year.

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