If a company can’t truly define loyalty, how do they drive customers towards becoming more loyal? And what purpose does that new loyalty program serve?
You’d be hard pressed to find someone who wouldn’t want their business to become the next “Uber for” their business category, and investors are lining up to fund all sorts of experiments around firms that similarly innovate in the orchestration of value.
Millennials grew up digital, and that has shaped a very different view of commerce than other generations. These B2B buyers are accustomed to global, self-service models presented in the B2C world and expect to find information and be able to purchase anywhere, anytime, and from any device.
B2B buyers expect the same customization, convenience and accessibility as B2C commerce platforms. Many B2C best practices can be used to enhance the B2B experience and guide manufacturers’ digital transformation. Here are some topics and tools, like SAP Customer Experience, to consider.
Augmented Manufacturing: The Big Six HoloLens Use Cases for Manufacturers