Technology upgrades alone won’t differentiate you from your competitors. Learn about how a digital self-service strategy can harness the power of your people and your technology to win sales and keep your buyers happy.
Our first post in a summary series of our research with 200 B2B buyers and sellers explored how sellers who haven’t adapted are leaving money on the table as brands spend more when they can transact digitally on their terms. The entire research summary is available for download here.
As part of SMITH’s ongoing research to better monitor market trends and validate our observations,
How relevant is your b2b sales team? Today, digital empowers your customers to discover and learn about your brand without ever talking to your sales team.