Recent Articles

Condensed Commerce - February 15, 2019

What's coming to Coachella? Who broke ties with Walmart? This post is curated to help tune-out some of that noise and turn it into information that matters.

Condensed Commerce - February 8, 2019

Who's using AR this week? Why is InstaCart changing their tipping policy? This post is curated to help tune-out some of that noise and turn it into information that matters.

Condensed Commerce - February 1, 2019

What's happening with vacant retail lots? What's the latest AR app? This post is curated to help tune-out some of that noise and turn it into information that matters.

Condensed Commerce - January 25, 2019

Is Starbucks Delivers coming to your city? Who's implementing AI to their shopping experience? This post is curated to help tune-out some of that noise and turn it into information that matters.

Condensed Commerce - January 18, 2019

We hope you enjoyed the special CES round-up last week! We're back with our weekly Condensed Commerce starting this week. Enjoy some ecommerce news you may have missed!

Condensed Commerce - December 21, 2018

We'd like to wish you Happy Holidays from us at SMITH! We won't be posting next Friday, but today, you're still going to get some cool news in ecommerce from this week. Are you ready for something awesome?

Condensed Commerce - December 14, 2018

Who's creating an autonomous delivery robot? What's now part of the AmazonBasics line? This post is curated to help tune-out some of that noise and turn it into information that matters. Image: Postmates

Condensed Commerce - December 7, 2018

Who's opening new stores in airports? Who just bought Art.com? This post is curated to help tune-out some of that noise and turn it into information that matters.

Does It Matter How You Define Loyalty?

Every client I speak with says they want to drive customer loyalty, but very few can actually tell me who their loyal customer is.  They will respond to my question by painting this picture of a persona their marketing or brand strategy team dreamed up.  Somewhere in their explanation, they will...

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