Customer experience

The research is in and if you’re looking to get customers to leave your website as quickly as possible, a site-specific login is likely your best bet.

Forge personal bonds with buyers in your digital ecosystem. Creating emotional connections with your B2B or B2C customers is a valuable investment.

When people think of the holistic, many may not think of it in a business context even if it's not a new concept. Is it an important concept concerning CX?

While brands struggle with digital transformation, and consultancies focus on data-driven experience design, much of the conversation around the power of human imagination, and its role in creating the change we seek, often goes undiscussed. Where is all of this transformation taking us?

Whether you’re selling in B2B, B2C, or some combination of both, it’s critical to view your digital customer experience as more than a tool for transactions and remember that in many cases, buying your product online might not solve the problem that drove them to your site.