When people think of the holistic, many may not think of it in a business context even if it's not a new concept. Is it an important concept concerning CX?
Digitization, virtualization, and data syndication are all opening up opportunities for your business. Just as customer expectations are transforming, so too are their interactions with your B2B organization.
While brands struggle with digital transformation, and consultancies focus on data-driven experience design, much of the conversation around the power of human imagination, and its role in creating the change we seek, often goes undiscussed. Where is all of this transformation taking us?
If a company can’t truly define loyalty, how do they drive customers towards becoming more loyal? And what purpose does that new loyalty program serve?