Recent Articles

Did you hear about the Billion Dollar Customer Experience Insight?

How long has it been since you checked your customer analytics dashboard?

Answering the Hard Questions in CX

Brands, both in B2B and B2C, are under increasing pressure from all sides to provide a customer experience that meets the expectations of their buyers. It’s our job to help you get there, and it starts with a deep understanding of the customer.

Are gaps in customer centric marketing costing you money?

“For 75% of B2B organizations and 40% of B2C organizations, customer experience management is still an immature capability with a fragmented, uncoordinated approach and no clear leader,” notes Gartner. This fact isn’t lost on corporate leaders, however, as 90 percent of B2B executives agree that...

SMITH's Top Nine Posts of 2018

As expected SMITH's 2018 was bigger and better than 2017. New employees, new ventures, with a singular focus: make buying and selling awesome. Now that we're in 2019, let's take a look back at our most popular posts from last year.

See how Mia supercharges her CX with AI

Mia’s like you, a marketer under pressure to meet the demands of omnichannel customers. She knows her products, trends and competitors, but is overwhelmed with the volume and variety of data that she needs to analyze. She spends too much time trying to derive the insights needed to make critical...

Top 8 Truths You Need to Know as a Manufacturer

Your organization is always super busy, isn't it? You have an important job within the process of getting a product to a customer. Maybe it's worth taking a moment to look at some facts that you may not have even realized were a thing. People always talk about B2C, but it's time to give you some...

Does It Matter How You Define Loyalty?

Every client I speak with says they want to drive customer loyalty, but very few can actually tell me who their loyal customer is.  They will respond to my question by painting this picture of a persona their marketing or brand strategy team dreamed up.  Somewhere in their explanation, they will...

The Inner Workings of Future Commerce at B2B Next

From the great speakers to the collaborative workshops, SMITH had an incredible experience at the B2B Next conference. We will share our consolidated learnings and takeaways in a later post, but we wanted to fill you in what you missed at our booth.

We are all shackled to Legacy Mountain

Time to move the digital transformation focus off the CIO and on to the CEO and Board   If you had told me in Q4 2016 that not much transformation progress would be made by Q4 2018, I would have been shocked. There is so much great advice in the market.  And a few fairly public successes.

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