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How X-Data will drive the Experience Economy

If you watched #BeLikeRuby, you’ll know that we’re passionate about the heart it takes to win in the experience economy. But how do you quantify “heart”? We all intuitively know why Starbucks makes more from their assortments of flavored water than Dunkin’ Donuts, but how do the differences come...

Stop Guessing, Start Leveraging Data Insights: If you’re not data-informed you will repeat the same mistakes

This article originally appeared on   “Facts do not cease to exist because they are ignored.” - Adlous Huxley

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