Recent Articles

Does It Matter How You Define Loyalty?

Every client I speak with says they want to drive customer loyalty, but very few can actually tell me who their loyal customer is.  They will respond to my question by painting this picture of a persona their marketing or brand strategy team dreamed up.  Somewhere in their explanation, they will...

A Millennial View on Digital Transformation in Manufacturing

Just because we've moved past the (1st, 2nd, 3rd) industrial revolution doesn't mean manufacturing isn't just as important, especially when it comes to making sure that products and services are understood with a new generation of people. 

The Inner Workings of Future Commerce at B2B Next

From the great speakers to the collaborative workshops, SMITH had an incredible experience at the B2B Next conference. We will share our consolidated learnings and takeaways in a later post, but we wanted to fill you in what you missed at our booth.

We are all shackled to Legacy Mountain

Time to move the digital transformation focus off the CIO and on to the CEO and Board   If you had told me in Q4 2016 that not much transformation progress would be made by Q4 2018, I would have been shocked. There is so much great advice in the market.  And a few fairly public successes.

Future of Commerce: Walmart's Audio Patent and Tomorrow's AI Culture

The Keys to Higher Margins in the Increasingly Competitive Travel Industry

In 2017, the travel industry realized a 1-5% growth across all segments. Online bookings increased 5% from 2016. Though the industry seems particularly rosey, margins are getting tighter and tighter as companies fight for customers.

The Future Consequences of Amazon Go

SEATTLE, WASHINGTON - Amazon Go during the year-long trial before finally opening in January 2018 / Shutterstock.com On January 22, Amazon Go finally opened to the public in Seattle. Everyone was excited about the prospect of a new type of store. Sure, we have self-check outs at WalMart, but...

Can you out-Amazon Amazon in Grocery? Download the Report

The acquisition of Whole Foods by Amazon gives the ecommerce giant 465 retail locations across North America

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