When people think of the holistic, many may not think of it in a business context even if it's not a new concept. Is it an important concept concerning CX?
Digitization, virtualization, and data syndication are all opening up opportunities for your business. Just as customer expectations are transforming, so too are their interactions with your B2B organization.
Whether you’re selling in B2B, B2C, or some combination of both, it’s critical to view your digital customer experience as more than a tool for transactions and remember that in many cases, buying your product online might not solve the problem that drove them to your site.
In 2017, the travel industry realized a 1-5% growth across all segments. Online bookings increased 5% from 2016. Though the industry seems particularly rosy, margins are getting tighter and tighter as companies fight for customers.
Better Selling for Marketers: Accelerated Commerce Tools for Adobe Experience Manager
Why use Adobe Experience Manager with a Commerce Platform
Adobe recently announced their new Commerce Integration Framework (CIF), designed to deliver experience driven commerce solutions.Implementing a commerce experience with the Adobe Marketing Cloud is a powerful way to enable marketers to influence customers and drive engagement.