Recent Articles

The Eternal Constant of CX

Keeping up with the ever-changing demands of customers in an always-connected world can be quite challenging for B2B businesses.

SMITH's Top Nine Posts of 2018

As expected SMITH's 2018 was bigger and better than 2017. New employees, new ventures, with a singular focus: make buying and selling awesome. Now that we're in 2019, let's take a look back at our most popular posts from last year.

Your B2B Buyers are ready for eCommerce, are you?

B2C commerce experiences have shaped how we research and purchase products and services. With today’s B2B buyers demanding the same levels of customization, convenience, and accessibility provided by these B2C solutions, manufacturers are looking at how to digitally transform their businesses to...

SMITH’s Demo Space: Now with Emotion-Sensing Holograms

 

Beyond the Cloud: How Edge Computing Enables Tomorrow's Commerce Experiences

As we look up to the evening sky and across the map of stars we can only imagine what lies beyond. The universe as we know it has no physical boundaries or edges to gaze out from, but our imagination allows us to view the possibilities. Similarly, modern technology exists without boundaries,

Augmented Manufacturing: The Big Six HoloLens Use Cases for Manufacturers

With the release of ARCore and ARKit putting more augmented reality content in consumers hands, the media buzz around augmented reality is continuing to increase. On the whole, the AR/VR market is expected to be worth approximately $4.7 billion by 2025, but the large numbers frequently thrown...

The Keys to Higher Margins in the Increasingly Competitive Travel Industry

In 2017, the travel industry realized a 1-5% growth across all segments. Online bookings increased 5% from 2016. Though the industry seems particularly rosey, margins are getting tighter and tighter as companies fight for customers.

Better Selling for Marketers: Accelerated Commerce Tools for Adobe Experience Manager

I know what you’re thinking... "Not another connector between Adobe Experience Manager and commerce systems!" There are several existing options available that do the basics: two from Adobe based on your license, and other firms talking about their connector framework. Thankfully, that’s not...

The Industrial Internet of Things: Let's Talk IIoT

As B2B ecommerce continues to change the way brands, manufacturers in particular, transact and maintain their customer relationships, two leaps remain in front of them. The first is re-contextualizing their relationship with their end customer. According to Forrester, about 50% of manufacturers...

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