While brands struggle with digital transformation, and consultancies focus on data-driven experience design, much of the conversation around the power of human imagination, and its role in creating the change we seek, often goes undiscussed. Where is all of this transformation taking us?
As expected SMITH's 2018 was bigger and better than 2017. New employees, new ventures, with a singular focus: make buying and selling awesome. Now that we're in 2019, let's take a look back at our most popular posts from last year.
What is future commerce? The companies that succeed will be the ones that champion change even when the status quo is working well today. They will foster a culture of experimentation and constantly iterate to find what works best and quickly move on from what doesn’t.
From the great speakers to the collaborative workshops, SMITH had an incredible experience at the B2B Next conference. We demonstrated how to leverage emerging digital technologies like AI, augmented reality, and virtual reality to tackle some of the age of old problems facing B2B industries.
Artificial Intelligence provides tools for radically more advanced customer experience management than we have today. The cultural shift towards openness vs privacy, largely driven by social media and desire for convenience, is providing fuel for machine learning to create even better experiences....
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