Insights

Forge personal bonds with buyers in your digital ecosystem. Creating emotional connections with your B2B or B2C customers is a valuable investment.

There are many incredible ways to understand your customer and improve your customer experience, but there’s another way that goes even deeper, and can be worth billions of dollars when done properly.

Work can be stressful, no lie. If you’re constantly under the gun, because of difficult deadlines, difficult clients, or even a difficult co-worker (sarc.), your job will slowly become the only priority. It will be hard to stop thinking about it. Your stress levels will slowly rise to a boiling...