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Net Promoter Score: Would you Recommend Us?

Fostering customer loyalty is paramount to any successful business. But how do you measure it effectively? There are plenty of tools and methods available on the market. You can choose from the likes of Repurchase Ratio, Upselling Ratio, Customer Loyalty Index (CLI), and more. But what should...

The Slim and Narrow on Conversion Analytics

What is “Conversion Analytics”? Transactions on your website that are defined as goals are tracked and recorded in analytics as a “Conversion”.

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