As expected SMITH's 2018 was bigger and better than 2017. New employees, new ventures, with a singular focus: make buying and selling awesome. Now that we're in 2019, let's take a look back at our most popular posts from last year.
Maybe it's worth taking a moment to look at some facts that you may not have even realized were a thing. People always talk about B2C, but it's time to give you some truths in the realm of B2B, specifically for manufacturers.
A millennial point of view on the state of ecommerce and digital transformation in the manufacturing industry. There is potential for manufacturers to utilize the rapidly changing technology to their advantage.
SAP Hybris (SAP C/4HANA) is a customer experience platforms available for B2B commerce, particularly for manufacturers as they explore commerce platform implementation. Exploring commerce platform implementation includes digital transformation and being ready to dive into the tools of Industry 4.0.
Millennials grew up digital, and that has shaped a very different view of commerce than other generations. These B2B buyers are accustomed to global, self-service models presented in the B2C world and expect to find information and be able to purchase anywhere, anytime, and from any device.
B2B buyers expect the same customization, convenience and accessibility as B2C commerce platforms. Many B2C best practices can be used to enhance the B2B experience and guide manufacturers’ digital transformation. Here are some topics and tools, like SAP Customer Experience, to consider.
Most manufacturers lack an ecommerce site, choosing instead to focus on innovation at the traditional core by improving operations with the tools of Industry 4.0.