Recent Articles

6 Ways CPQ Can Transform Your B2B Organization

Why should you care about CPQ in simplifying complex sales? Let’s start with the top 6 ways it can transform your business.

Top 3 Reasons You Can’t Afford to Ignore Emotional Customer Connection

Forge personal bonds with buyers in your digital ecosystem. Creating emotional connections with your B2B or B2C customers is a valuable investment.

5 Ways CPQ Can Transform Your B2B Organization

Why should you care about CPQ in simplifying complex sales? Let’s start with the top 5 ways it can transform your business.

Welcome to the Imagination Age

While brands struggle with digital transformation, and consultancies focus on data-driven experience design, much of the conversation around the power of human imagination, and its role in creating the change we seek, often goes undiscussed. Where is all of this transformation taking us?

The Need for Interpretability and Transparency: Explainable AI (XAI) for Trusted Actionable Insights

XAI brings transparency to the forefront of business decision making, unlocking the power of artificial intelligence and machine learning and thus delivering actionable insights that unlock the true business value.

Net Promoter Score: Would you Recommend Us?

Fostering customer loyalty is paramount to any successful business. But how do you measure it effectively? There are plenty of tools and methods available on the market. You can choose Repurchase Ratio, Upselling Ratio, or Customer Loyalty Index. But what should you use? Try Net Promoter Scores.

The Uberization of B2B: Disrupting Markets Through Outcomes On-Demand

You’d be hard pressed to find someone who wouldn’t want their business to become the next “Uber for” their business category, and investors are lining up to fund all sorts of experiments around firms that similarly innovate in the orchestration of value.

The Keys to Higher Margins in the Increasingly Competitive Travel Industry

In 2017, the travel industry realized a 1-5% growth across all segments. Online bookings increased 5% from 2016. Though the industry seems particularly rosy, margins are getting tighter and tighter as companies fight for customers.

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