Recent Articles

How X-Data will drive the Experience Economy

If you watched #BeLikeRuby, you’ll know that we’re passionate about the heart it takes to win in the experience economy. But how do you quantify “heart”?

Search Engine Optimization for Voice Interfaces: Part 2

Over 2 billion voice-enabled devices have been sold and 20% of mobile searches begin with voice. Here's a starting point for getting your content heard with voice SEO.

Search Engine Optimization for Voice Interfaces: Part 1

Over 2 billion voice-enabled devices have been sold and 20% of mobile searches begin with voice. Here's a starting point for getting your content heard with voice SEO.

5 Ways CPQ Can Transform Your B2B Organization

Why should you care about CPQ in simplifying complex sales? Let’s start with the top 5 ways it can transform your business.

Level Up Your CX with Microgamification

Applying the principles of game design to UX doesn't have to be a major investment.

Stop Guessing, Start Leveraging Data Insights: If you’re not data-informed you will repeat the same mistakes

SMITH’s AI Analytics practice is built to solve these challenges for our clients, helping them develop a solid data foundation and evolve towards a future of artificial intelligence, machine learning and actionable insights.

Welcome to the Imagination Age

While brands struggle with digital transformation, and consultancies focus on data-driven experience design, much of the conversation around the power of human imagination, and its role in creating the change we seek, often goes undiscussed. Where is all of this transformation taking us?

The Need for Interpretability and Transparency: Explainable AI (XAI) for Trusted Actionable Insights

XAI brings transparency to the forefront of business decision making, unlocking the power of artificial intelligence and machine learning and thus delivering actionable insights that unlock the true business value.

The Next Evolution of Omnichannel Experience is Conversational Commerce

Commerce is at a point of inflection. The proliferation of channels and increasing adoption of digital engagement has challenged the traditional customer journey. Experiences are designed for the channel, not the customer, and journeys are still thought of as a linear progression.

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