Recent Articles

Welcome to the Imagination Age

While brands struggle with digital transformation, and consultancies focus on data-driven experience design, much of the conversation around the power of human imagination, and its role in creating the change we seek, often goes undiscussed. Where is all of this transformation taking us?

The Need for Interpretability and Transparency: Explainable AI (XAI) for Trusted Actionable Insights

XAI brings transparency to the forefront of business decision making, unlocking the power of artificial intelligence and machine learning and thus delivering actionable insights that unlock the true business value.

The Next Evolution of Omnichannel Experience is Conversational Commerce

Commerce is at a point of inflection. The proliferation of channels and increasing adoption of digital engagement has challenged the traditional customer journey. Experiences are designed for the channel, not the customer, and journeys are still thought of as a linear progression.

Answering the Hard Questions in CX

Brands, both in B2B and B2C, are under increasing pressure from all sides to provide a customer experience that meets the expectations of their buyers. It’s our job to help you get there, and it starts with a deep understanding of the customer.

The Move to Marketplace: Where Manufacturing is Headed

Manufacturers are in a position of challenge today more than ever. As a manufacturer, you’re looking to drive focus on increased revenue, expanding your product offering, and increasing first party data, all while mitigating risk within your overall channel strategy to avoid alienating distributors.

Are gaps in customer centric marketing costing you money?

Data reveals that it’s not simply a fuzzy nice-to-have to make customers happier. There is a very hard and real cost for CX that doesn’t deliver on customer expectations.

Providing Value Beyond the Transaction

Whether you’re selling in B2B, B2C, or some combination of both, it’s critical to view your digital customer experience as more than a tool for transactions and remember that in many cases, buying your product online might not solve the problem that drove them to your site.

CES Roundup for Ecommerce Folks

Every year the technology world descends upon Las Vegas for the Consumer Electronics Show, which has become the focal point for technology companies from television manufacturers to automotive companies for announcing their new products.

SMITH's Top Nine Posts of 2018

As expected SMITH's 2018 was bigger and better than 2017. New employees, new ventures, with a singular focus: make buying and selling awesome. Now that we're in 2019, let's take a look back at our most popular posts from last year.

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